Describe a picture Essay Example | Topics and Well Written Essays - 500 words

Describe a picture - Essay Example Another technique employed in creating space is the application of size variance. This is ideally seen in the attributes seen in the sky. The size of the figures decrease as they recede further into the background. This gives the prominent airplane scene a dominant position in the picture as it is relatively bigger in comparison to the figures surrounding it. The use of size in creating space allows the picture develop a sense of atmospheric perspective particularly in an image that lacks much variables in colouring shades. The spaces in the figure overlap systematically creating a sense of unity in the picture. The foreground buildings are seen to overlap with the middle ground grass. They hide the grass surface immediately behind them. This creates the illusion that the buildings are prominently featured in the foreground. The middle ground overlaps with the background. Human figures placed in the middle ground are seen to overlap with the background horizon. Despite a minimal use of size variance and overlapping objects, there is still an element of depth, space and perspective created in the diagram. The picture shows aspects of realism in a highly fantastical composition. The varying application of perspective and proportions applied in the image challenges realism. However, the imagery created is borrowed from real objects created an intertwined relationship between realism and imagery. Aspects of realism in the plane involve the use of realistic figures in the composition. These aspects are recognizable at face value. In analysing the picture, an individual immediately notices human figures, buildings, a landscape and even a plane. These objects are highly realistic. However, the artist’s creation of the objects is highly fantastical. The human figures are executed in a 2 dimensional style. The lack of tonal variation on the figures give then a whimsical look common in cartoon figures. Moreover, the lack of ideal

Writing the Writer’s Problem Essay Example for Free

Writing the Writer’s Problem Essay Writing is a passion. Everyone can write but only few people can write well enough for other people to understand. Writing has never been an easy task, job or hobby; it requires attention and broad understanding of the things around you. Language is the first to be considered in writing, how a person will be able to talk to his or her readers and what shall the writer to use. Whatever the reason for writing is, culture and the environment of the writer affect any output he or she produces. In this case, differences in language and in rearing make them different and sometimes, people were unable to understand them. There are certain things that are considered first in writing and when you are in an American school or any English Speaking School, the language used could affect you as a writer especially if your were never a native English speaker. However, writing in English or being fluent in English depends on the nature of the person. Thus, those who came from a different place, foreign student as we call them, and took a chance to enter a world different from theirs, commonly experience language barriers in the sense that they may have used a different language since birth or they have a different tone. Hence, they experience problems in communicating with the people around them in English language, may it be in papers submitted in school or outside school, in conversing with other people, their peers and their classmates. Reflections Using the guides given by the instructor it seems to be so easy at first to analyze one’s self regarding writing concerns. However, this task is a big thing and involves severe reflection and analysis of the real issue. Hence, the following entries are reflections over the guidelines and question given the instructor which would most probably help in knowing one’s self. There are three exercises to be answered and they are in the form of an essay. Exercise 5B: Reflecting on Your Own Writing Concerns Criticizing personal works is not bad at all. It only allows us to have rooms for improvement and a better writing skill. Perhaps it is better to do such reflection over personal works more often than to be too sensitive of the critics. Considering my performance over the past years, it seems that I had been dealing with a better writing skills compared to others. The upbringing I had and the way I use the language allows me to write a better paper and how I was able to communicate with others, may it be through the web or in person. Personally, there are no problems since I can observe no rules in writing but when it comes to professional and academic concerns, it seems that I have to be more careful since there are rules to be followed. However, as a writer, I believe I do not have many problems except of having errors in grammar and thoughts but aside from those, nothing else follows. Moreover, as a writer, my problems in writing allowed me to become emotional sometimes and when it comes to critics over my professional and academic writings, I somehow lose confidence but reflecting upon it at this time, it seems that it is better not to take it personally because critics were made for your own development. On the other hand, it is not hard for me also to relate with those writers who uses English as second language. Like them, I have criticism also and that people, instructors and peers say different things about my writings which I believed were also experienced by writers who use English as second language. However, when it comes to writing anxieties, I believe I do not share the same frustrations since English is not my second language and I had been fluent for a long time already. But regarding struggles in starting an assignment seems to be a common problem among students because that is a common though and it is hard to make a or write a paper without an issue in mind but this one I think I was able to conquer already along with the problem in language. Exercise 5A: Reflecting on Writers’ Concerns Regarding the mock requests, I believe there is nothing personal and so meeting the students face to face would be better. In this case, there will be enough attention and the focus of both the student and me will be at one point, sharing the same point of view and focal point. Hence, it will be easy for the two of us to exchange ideas and opinion which will be very helpful not only to the students but also with me. If we happen to see face to face, perhaps the students will confess about their problems in writing and the language which prohibits them to continuous write down their thoughts and opinions. It is a common problem and though they are frustrated already, they will and eagerness to learn more and to work on with they writing skills allows them to deal with their frustration. In this case, the students were benefiting in such tutorials because they are given the chance to be heard and then to learn also. In some point, there are no reasons why language used in writing will not be tackled over mock requests. It seems that it is one of the main reasons why such things happen and it is focused mainly on improving the students and not into insulting them. Addressing such problems are common already that it will be helpful for the students if they will take constructively and not focusing on the emotional torture it may give them. The advises I gave seems to be helpful to them due to the fact that they really have improvements and that they do understand the importance of knowing English and learning how to fluently write in English since they are presently in an English Country wherein there is a Standard Academic English. Exercise 5c: Reflecting on Tutoring Techniques Considering the revision of the advices I gave to the students, it seems that it still have to revise other things and that the once I shared must be given in full detail and not in a short talk only. First and foremost, I have to be sure that the students understand what I was trying to say and have an idea of what is really happening which means that full attention must be give. Also the student must be oriented with culture and the differences since it is one part of the cultivation of the writer’s thoughts and skills. Furthermore, clearing issues about culture will allow them to have ideas in the world of writing such as plagiarism and to give them ideas about the proper style to be used when writing for academic papers under the Standard American English. Hence, with all of these things cleared to the student, he or she will be able to write better and soon learn more about and learn to adapt with the changes. Works Cited Module 4: Cultural and Linguistic Diversity in the Writing Center

history :: essays research papers

The Shaping of America: Consumer Culture, Suburbanization and Automobile The trends that have been most instrumental in the shaping of America over the past sixty years have been suburbanization and the development of our consumer culture. These two phenomena have changed not only the face of America, but also the fabric of our society, our values and aspirations. Suburbanization and consumer culture are broad, sweeping terms that encompass many different catalysts of change. However, the automobile is an important product and tool of both of these institutions. This paper examines the inundation of American society by the automobile during the post war era as a key catalyst for the rise of consumer culture, its role in facilitating suburbanization and some of the negative impacts the automobile has had on America. Over the past sixty years America has changed greatly to become what it is today, and these changes have largely been driven by our national love affair with the automobile. Starting in the 1920’s America began its shift towards a consumer culture as the economic growth of the nation began to depend more on the proliferation of consumer goods than of capital goods. Even at the outset of this trend, the automobile held a significant place in the new consumer economy. The automobile, which was once thought of as a rare luxury, was being sold by the millions. Assembly lines were becoming more efficient, thus allowing cars to be made more cheaply allowing the price of automobiles to drop. The growth of the automobile helped stimulate the economy through its dependence on other industries such as glass, rubber and steel, which were connected to the production of cars. These automobile related industries created new jobs, greater affluence and more spending power for millions of American consumers. Even at the beginning of America’s transformation into the consumer culture of today the automobile was at the forefront this conversion. The automobile, besides being a product of the new consumer culture in America, also quickly became a major tool to increase this trend’s influence. The automobile, and its cousin the truck, were increasingly used by corporations and businesses to market and distribute their products. Corporations could transport products further and faster for less money to reach the consumer. This, in turn, allowed for wider market areas in commerce, selling more products to more people and generating greater revenue. The automobile also worked to the benefit of consumerism because the increase in privately owned automobiles gave more people the ability to travel.

Play It as It Lays

The Victim And The Oppressors Play it as it lays, a novel written by Joan Didion is a great example of how life can overwhelm someone’s emotions. It is a story about an amateur actress whose life has had emotional changing experiences since she was young. Play it as it lays takes us on a journey with this young woman and her incapacitated life. The main character, Maria, finds herself aimlessly engaging in activities reluctantly due to the lack of control she has over her life. Maria’s family is one aspect of life she is detached from. Maria is separated from her husband Carter Lang. Together; they have one child named Kate. The fact that Maria and Carter are separated seems to evoke feelings of helplessness for Maria. She is left alone and resorts to memories for comfort. Feelings of vulnerability and constraint seem to be a reoccurring theme in her life. Maria has no control over Kate. Due to medical conditions from birth, Kate must be under constant medical supervision. Living under medical supervision is what is normal for Kate. As a result, Maria is left feeling dismal because there is nothing she can physically do to help her daughter. Maria has a sense of being in control when she drives the freeways. Maria drives the freeways everyday in the summer, with no intention of arriving anywhere. She can speed up or slow down as she likes and travel any direction she wants. Unless she is driving on the freeway by ten, Maria’s rhythm of the day will be thrown off. One day when she drives past her usual turning point, Maria drives too far and she is thrown of her normal schedule. On the way back from her drive, Maria encounters darkness and traffic. This is uncomfortable for Maria because she cannot drive as she wants and in turn loses her freedom. After that day she stops driving the freeway unless she needs it to get somewhere. The people involved in Maria’s social life control and deceit her. Maria is easily coerced in to situations. A major example is when a producer named BZ tells Maria he will take her to a party. Although Maria shows signs of hesitance, BZ uses ridicule to make her feel uncomfortable and reply with only, â€Å"I’ll see you at seven-thirty. † (Didion 16) In this situation, Maria is mocked directly and she does nothing to defend herself. Another leading example of oppression is when Carter tells Maria to get an abortion if she wants to keep Kate. Maria subjects her body to dangerous surgery performed by someone she does not know personally because of an ultimatum with Carter. Throughout this whole process Maria is the least in control of her own body. After being insulted, traumatized, and kept distant from her daughter we find Maria is the victim of oppressors in her life. Do you believe she is responsible for what happens to her? Maria’s passive attitude about life effectively leaves her not living energized. So she idly moves though tasks and commands from her family and friends. Work Cited Didion, Joan. Play It As It Lays. New York: Farrar, Staus, Giroux, 2005. Print

Biography of Eva Beem

Jennifer Grijalva P. 1 February 28, 2012 Biography Of Eva Beem Eva Beem was the daughter of Hartog and Rosette Beem. She was born on May 21, 1932, in Leeuwarden, Holland. When she was eight-years old,and she was in the school when the Germans invaded Holland in May of 1940. Her father was a high school teacher in the small city of Leeuwarde, in northern Holland. When the Germans invaded. They immediately embarked upon steps to separate the Jews from the rest of the population.Beginning in October 1940, they was liquidated Jewish businesses and banned Jews from most professions. The Dutch population resisted the anti-Jewish measures enacted by the Germans. But the Germans reacted brutally, and were able to break up most organized resistance. Many Jews were forced into restricted ghetto areas on July of 1941, and after May of 1942, all Jews had to wear the yellow star.Beginning in mid-July of 1942, the Germans began rounding up Holland's Jewish citizens. They were first taken to transi t camps, and from there to death camps in Poland. Father's of Eva decided that the family would go into hiding, because they felt that the children would be safer posing as non-Jews in a rural village, Eva and her younger brother were sent to the village of Ermelo with a Christian family, to risk death to save them, but the Nazi found them.Eva was given a new name and identity, she was known as Linni De Witt, and she was attended to the school along with the other village children. Eva Been and her brother Abraham were killed in gas chambers. She and her brother die on February of 1944. She was only 11 years old when she die in the gas chambers,and her brother was only 10 years old when he die with her sister Eva.

Professional Mission Statement Essays

Professional Mission Statement Essays Professional Mission Statement Essay Professional Mission Statement Essay Each profession differs in the kind of service it provides or the role it fulfills. People go through life looking for meaning and wondering what to do with themselves. Some of them consider factors like wage range, ease of job, and the prestige associated with the title, while some are forced to glide through life taking whatever they can find as long as they survive. I am quite fortunate to have finally discovered that I want to be a teacher specifically for young kids. It is quite the challenge because this is the age bracket that forms and shapes their habits, behaviors, and attitude towards life, people, and education. I love taking on challenges because they inspire me to work harder in achieving goals and most of all I am passionate about working with children. As an aspiring parent, I believe that setting the right foundation is quite essential for the overall development of children. The young ones spend most of their time in schools more than at home, leaving teachers with the responsibility of being their guardians and guides. Therefore, I find fulfillment in knowing that I have taken part in ensuring that children have the right foundation in building their lives. Becoming a teacher is not the hardest task. One only needs to qualify academically and get enrolled in an academic institution. However, being successful at the job is what determines the nature or characteristics of a good teacher. Anyone can be a teacher, but to be a good teacher especially for the young children requires particular skills. First of all, a teacher should be passionate about the art because the passion drives their dedication to the role (Devine et.al, 2013). Without the passion, the instructor may as well give the children the books to learn on their own. A regular teacher is concerned with exchanging knowledge to students, but a passionate one will ensure that they understand and apply the knowledge appropriately. Secondly, an educator should know how to relate to children on their level. It motivates the children to be receptive towards the teacher and comfortable during class. Other skills needed include patience, communication proficiency, confidence, good lead ership, and organization (Devine et.al, 2013). Due to the tasking nature of dealing with young children, I sought to increase my knowledge in other fields instead of focusing on teaching. For example, I took some early development and counseling courses to sharpen my ability to understand and work with children. I have also volunteered to participate in school and community programs dealing with the kids and their welfares. Through active participation, I am aware of issues that these young ones go through outside the school setting, and how these events affect their lives both inside and outside of school. My primary mission is to impart the young ones lives in a wholesome way other than ensuring they succeed at the classroom level. The current education system has failed to provide this experience to children. Schools are more focused on completing the syllabus as per state or national regulations than how education impacts the lives of the children (Sallis, 2014). My goals are also to ensure that the children focus less on com peting and more on developing their talents, and not being afraid to fail at what they want to achieve. I want to teach children to learn how to love themselves so that they avoid future problems like misconduct due to peer pressure or indulging in destructive behavior. The best way to advocate for children as a teacher is by presenting their needs to the relevant stakeholders such as parents, fellow educators, school administrators and the government. Working in public schools is the bigger challenge due to the standards set across all States, inadequate funding, overpopulation, and lack of amenities among other problems faced by public institutions (Ballantine Hammack, 2015). Instead of burdening children with several subjects that have no impact on their current lives, I intend to focus on nurturing their development by teaching them life skills. I will also use different assessment methods instead of using tests to reduce the pressure of learning to cram the syllabus as opposed to understanding it (Devine et.al, 2013). My primary goal is to set aside a small number of children and apply the different education strategy, and after successful implementation, I will use them as proof that the system requires an overhaul. In the event I fail to do s o, I intend to work within my means by impacting the lives of those I can in a given moment. As a Christian, I believe in setting the right foundation from an early age. Just as my faiths doctrine preaches, when you teach a child certain ways while they are still young, they will never part from those ways even when they are fully grown. I am, therefore, spiritually and morally obligated to ensuring that I use my position to create a positive influence in society. Our current civilization requires an overhaul in nurturing and education (Sallis, 2014). The busy and demanding lifestyles have rendered parents unavailable to fulfill their parenting role leaving it to teachers. Some of them are not passionate about their jobs while others lack the capacity to act due to circumstances such as handling several classes at once or working in public schools. It is easy to choose to give up and follow the system when overwhelmed, but I hope my passion for this role gives me the strength to achieve what I want. There is nothing more fulfilling than knowing I played a part in the success of a childs growth. References Ballantine, J., Hammack, F. M. (2015).The sociology of education: A systematic analysis. Routledge. Devine, D., Fahie, D., McGillicuddy, D. (2013). What is goodteaching? Teacher beliefs and practices about their teaching.;Irish Educational Studies,32(1), 83-108. Russell, T., ;Korthagen, F. (2013).;Teachers who teach teachers: Reflections on teacher education. Routledge. Sallis, E. (2014).;Total quality management in education. Routledge.

Love poems Essay Example

Love poems Essay Example Love poems Essay Love poems Essay Sometimes what you need to say can be very short. In fact it may be the fact that the poem is short that makes it special. Its short length may show that you put the time and effort in to make every word count. You considered carefully every word choice. Every word choice has a reason behind it. A short poem can be the ultimate act of romance when it is given the time and effort that it deserve. When I first looked into your eyes, I became weak I was so shy that I couldnt even speak So I handed you a letter and walked away Hoping youd read it, wondering what youd say I went to the lake as the sunset Thinking of you, I swear I couldnt ever forget The way you smiled and laughed so sweet Remembering how my heart skipped a beat Your eyes are more beautiful than the setting sun When you looked into mine, I knew you were the one I no longer think back of being so lonely Because all I need now Is you, my one and only Being hurt in the past only made me stronger Now have you and wish my days lasted longer Watching the rain as It falls from the sky Kissing your lips as we close our eyes Making you smile Is Like a dream come true Aside from the night I fell In love with you Im so happy you read the letter I wrote If I werent so shy, I promise I would have spoke Loving you dearly has always been easy Never having the feeling that youd ever leave me Every night when I dream Its always of you When I awake I realize my dream came true

3 Facts About Truckers That Overcome Stereotypes

3 Facts About Truckers That Overcome Stereotypes There are over 3.5 million truckers on the road, representing and incredibly diverse workforce. But there are a lot of pesky stereotypes that don’t necessarily reflect the people doing America’s driving. Here are a few things you should know about  truckers.  1. They showerThanks to companies like Flying J, Pilot, TA, and Petro, showers are now easily available on the road. Flying J and Pilot even have a special rewards program, called â€Å"Shower Power,† which gives one free shower daily with every 500 gallons of diesel- which is nothing in trucker tank terms. A decade ago, this wasn’t the case, but today’s trucker is actually incentivized to fuel up and stay squeaky clean.  RELATED:  9 Celebrities Who Used to be Truck Drivers 2. They’re dedicatedIf every U.S. trucker were to go on strike, even for one day, America would come to a complete halt. Some truckers get home every day and others don’t  for months at a time, but ei ther way: a trucker takes his or her job very seriously. Otherwise, our country’s goods would not be transported or delivered so efficiently.  3. They drive safelyThe trucking industry- and its drivers- are highly regulated. Most trucks are equipped with radar to prevent tailgating. Every year there are more and more laws governing truckers on the road, which makes them some of the safest drivers out there. Plus, though they may be driving for work, most truckers consider their work a joy- a new view every day, and the romance of the open road.The next time you see a trucker on the highway, try to give him the benefit of the doubt. He’s just like you: trying to do his job and get home safely.The Truth About Trucker Stereotypes

HIST101 era 1877 Essay Example | Topics and Well Written Essays - 500 words

HIST101 era 1877 - Essay Example There were a number of opportunities to mend fences throughout the conflict, but most of them occurred at the beginning of the war. Before the fall of New York, it would have been possible to reach an agreement between the British and the American sides. Following this battle, the two sides were too militarily entrenched to reach an agreement. The rhetoric had become to heated and too many lives were lost. What the British failed to understand throughout the conflict was that the colonists wanted respect and more autonomy. They wanted to have more power over their own lives. This was a reasonable and natural request. By denying it, the British forced the Americans into drastic action. Even after the War started, colonists petitioned the King to change his mind and simply grant more power to the colonial legislatures. It is important to remember that Americans were divided over the war, with a large contingent of Loyalists living among the Revolutionary colonists. The British could ha ve made more overtures which would have split Americans even more, and perhaps led to peace rather than American Independence. If the British had not been so obstinate, peace might have prevailed. 2.In 1860, the institution of slavery was firmly entrenched in the United States; by 1865, it was dead. How did this happen?

Risks of Advertising Targeted on Kids Essay Example | Topics and Well Written Essays - 1000 words

Risks of Advertising Targeted on Kids - Essay Example With the increasing media habituation among the kids, the advertising companies are more and more interested in establishing their brand prospects through the persuasion of these pip-squeak customers. Eric Schlosser’s article Kid Kustomers discusses how the children of today are targeted by the advertising companies with attractive ads for their intended materialistic gains. In this essay, I shall discuss briefly the impact of kids-focused advertising among the kids of today. It is obvious that kids-aimed marketing strategies carried out by the advertising companies is causing adverse behaviors among the children, raising concerns in various quarters. Schlosser, in his article, Kid Kustomers introduces the new trend of the advertising firms to target the children for promoting the brands or products or services of their client companies, through enticing and at the same time dubious ads. He briefly describes how this trend came to action, by scrutinizing the working class pare nts who want to compensate for spending less time with the children by spending more money on them. Actually, the advertising companies are well aware of the children’s mentality and know exactly how to get into their heads, for persuading them to nag their parents to buy the products. This makes the advertising marketers to turn the kids as the ‘surrogate salesmen’ for their businesses utilizing the ‘leverage’, ‘the nudge factor’ or the ‘pester power’ of the kids. By discussing the different marketing strategies and research works handled by the advertising companies, Schlosser shows how these ads have increased the sales of the businesses, by utilizing the children’s innocence. He also mentions a few kids-attracting ads by the cigarette and alcohol companies that have caused negative impacts on the children. For instance, The Joe Camel ad campaign by a cigarette company is one of the well-known examples that created adverse effects on the children’s behavior owing to the advertising. It was studied that one-third of the illegally sold cigarettes were of Camels brand, which proves the power of advertising among the young. Similarly, the way that advertising impacts the children is evident from a survey showing that though kids liked the Pepsi and Nike commercials, they are mostly driven by the ads of Taco Bell and Budweiser for its ad characters like talking Chihuahua and frogs. (Schlosser 223). Thus, advertising has a profound impact on the kids, particularly when they are targeted in an enticing way. However, the effects of these ads on the children are still controversial. Though legal measures were taken a few decades ago to protect and regulate the ads aimed at children, the restrictions and bans were later declared as impractical. In the modern days, TV advertisements are broadcast round-the-clock to target children of all ages, and are far from being banned. The advertising compan ies’ focus towards the children for their products’ marketing is mainly because of the great deal of ‘pester power’ and ‘leverage’ by the kids to get their parents’ approval. One marketer notes about this kids-aimed advertising as, â€Å"It’s not just getting the kids to whine, it’s giving them a specific reason to ask for the product.† (Schlosser 223). However, the intended response goes far from the expected reality, as children nag their parents in unhealthy ways. James U. McNeal analyses this nagging and has categorized it into seven kinds, which are used as the requesting styles and appeals by the children to get their pare

Addiction to Cell Phones Research Paper Example | Topics and Well Written Essays - 500 words

Addiction to Cell Phones - Research Paper Example is a nation addicted to their cell phones. However, how do we decide whether our cell phone usage is normal, or if it is a real addiction that needs to be tackled in the same way? There are suggestions that cell phone addiction is an addiction like any other, so we need to apply the same conventions to this as we would for a drug or alcohol abuse problem. These include increased tolerance (needing more cell phone time to achieve the same result), an inability to cut back on use (an inability to leave the phone at home for a day or to enter a no signal area), and a reduction in competing behaviours (Hyman, 2013). Arguably, many cell phone users do have a cell phone addiction based on these criteria, because it can be difficult to be without a phone when those around you are consistently using theirs. Additionally, there are now situations in which we rely on a cell phone for social behaviours, which should be seen as positive. This is not the same negative consequence as would come from a reliance upon drugs and alcohol. Much of the language that people are using to describe this issue is quite biased. Whilst there are some scientific sources which tackle the issue from a psychological perspective (Hyman, 2013), news sources tend to side on hysterical (Carbonell et al, 2009). Mozes (2012) describes cell phones as an example of â€Å"materialism† and â€Å"impusiveness†, which are traditionally negative traits. This article suggests that much of the problem with cell phones could be compared to the actions of peacocks when they display their lek behaviour (Jenaro et al, 2007). This is backed up with some serious fact s and figures about the issues, as over 90% of students at U.S. colleges have a cell phone, and an average of 3200 texts are now sent per month by young adults. Arguably, this does signal a problem for those who use cell phones. 3200 texts are now sent by young people a month, which means that they must spend a lot of time on their cell

Common law Degree Essay Example | Topics and Well Written Essays - 1500 words

Common law Degree - Essay Example About the mother who suffered distress, anxiety and nervous shock resultant of the straying of the children onto an unfinished landscaping project, the direct link or chain of causation element is likewise in attendance. However, the emotional impact may not be fully appreciated by the court as it could possibly be an unusual and unnatural over-reaction. Again, this can be a mitigating circumstance. d-2. Remoteness of damage. It is an element where the damage or loss must be determined as the proximate result of the negligence or quasi-delict. In the elderly/disabled customer, this cannot be made a consideration as the slippage was in truth and in fact the direct result of the unsafe pathway or of the lack of personnel in the center to have provided assistance along the passage. However, for the mother who was shocked, this may be a consideration, but one of mitigation. Why Because if her having been annoyed or distressed or disturbed is in such a level as will render a judgment from an unbiased mind that it is too much more than an ordinary or usual reaction from a human emotion. It is like saying that it is a remote possibility that the shock which the mother experienced would be in that proportion as to become one of a nervous wreckage. d-3. Foreseeability. ... The centre is liable for the elderly/disabled guest who slipped while passing the unsafe pathway. Although Rareplants exercised the diligence required of a good father of a family, it could have done better like providing escort or ushering assistance to the special customers who are handicapped. In sum, the centre was in a position to foresee that the slipping off track could happen to a visitor who has disabilities or limitations. In the incident of the children having gone astray, Rareplants has to be adjudged answerable because it was in the position to foresee that some classes of visitors like adventurous children would explore the supposedly prohibited area and could have designated guards or watchmen for the purpose of avoiding any unfortunate happening. ABC Accountants Ltd c. Yes. There is a special relationship between you and Lucy. Any advice from a professional, even if not express or formal or written, is binding even if there is a proviso of non-accountability. The characteristic of that relationship which is not express or formal or written may be denominated as special in that it is not in the regular or standard form. As a matter of course, one that is not ordinary is special. In professional ethics, it does not matter whether the relationship is either. In the instant case and according to its underlying circumstances, however, you are not liable. Why Because your advice did not guarantee success in any given situation which was, as a matter of fact, subject to unpredictable variances and that if the client took it as a wagering decision, she did so at her own risk. In contrast, an engineer who advises this and

Ethics Form Essay Example | Topics and Well Written Essays - 500 words

Ethics Form - Essay Example It was for the need to ensure that respondents had adequate time in reviewing their questions that questionnaire was preferred over interview. With questionnaire, respondents were free to attend to questions at any suitable time for them without rush. 8. Will informed consent will be appropriately documented? (While a consent signature is standard, note that anonymous surveys can obtain implied consent by informing the participant, â€Å"To protect your privacy, no consent signature is requested. Instead, you may indicate your consent by clicking here/returning this survey in the enclosed envelope.†) As far as participants are concerned, conflict of interest was avoided by ensuring that questions were given to respondents in such a way that participants did not deal with questions that bore their direct interest. The central explanation of the PIS was based on the research purpose. The statement of research purpose thus formed the first sentence of the PIS so as to ensure that participants came to appreciate the research purpose. No clearly defined compensations were put in place. It is for this reason that the researcher made personal contact with the participants instead of making participants spend fund to come to researcher. 18. Does the PIS explain how the participant can contact the researcher and the university’s Research Participant Advocate? (USA number 001-612-312-1210) or email address liverpoolethics@ohecampus.com). 21. Are adequate measures in place to adequately protect participants from coercion to participate, distress, loss of work/school time, damage to professional reputation, physical/psychological harm, and loss of privacy? 23. If the researcher happens to also serve in a trusted or authoritative role to the participant (e.g., health care provider, teacher, etc.), do the recruitment procedures

Common law Degree Essay Example | Topics and Well Written Essays - 1500 words

Common law Degree - Essay Example About the mother who suffered distress, anxiety and nervous shock resultant of the straying of the children onto an unfinished landscaping project, the direct link or chain of causation element is likewise in attendance. However, the emotional impact may not be fully appreciated by the court as it could possibly be an unusual and unnatural over-reaction. Again, this can be a mitigating circumstance. d-2. Remoteness of damage. It is an element where the damage or loss must be determined as the proximate result of the negligence or quasi-delict. In the elderly/disabled customer, this cannot be made a consideration as the slippage was in truth and in fact the direct result of the unsafe pathway or of the lack of personnel in the center to have provided assistance along the passage. However, for the mother who was shocked, this may be a consideration, but one of mitigation. Why Because if her having been annoyed or distressed or disturbed is in such a level as will render a judgment from an unbiased mind that it is too much more than an ordinary or usual reaction from a human emotion. It is like saying that it is a remote possibility that the shock which the mother experienced would be in that proportion as to become one of a nervous wreckage. d-3. Foreseeability. ... The centre is liable for the elderly/disabled guest who slipped while passing the unsafe pathway. Although Rareplants exercised the diligence required of a good father of a family, it could have done better like providing escort or ushering assistance to the special customers who are handicapped. In sum, the centre was in a position to foresee that the slipping off track could happen to a visitor who has disabilities or limitations. In the incident of the children having gone astray, Rareplants has to be adjudged answerable because it was in the position to foresee that some classes of visitors like adventurous children would explore the supposedly prohibited area and could have designated guards or watchmen for the purpose of avoiding any unfortunate happening. ABC Accountants Ltd c. Yes. There is a special relationship between you and Lucy. Any advice from a professional, even if not express or formal or written, is binding even if there is a proviso of non-accountability. The characteristic of that relationship which is not express or formal or written may be denominated as special in that it is not in the regular or standard form. As a matter of course, one that is not ordinary is special. In professional ethics, it does not matter whether the relationship is either. In the instant case and according to its underlying circumstances, however, you are not liable. Why Because your advice did not guarantee success in any given situation which was, as a matter of fact, subject to unpredictable variances and that if the client took it as a wagering decision, she did so at her own risk. In contrast, an engineer who advises this and

Jazz History-1 Essay Example | Topics and Well Written Essays - 500 words

Jazz History-1 - Essay Example As a drummer myself, I can attest to the difficulty of creating unique ways of rhythm within a song. Max Roach’s style of drumming was visibly influenced by the style of Kenny Clarke, an early bebop drummer at Milton’s Playhouse. However, even though Clarke’s style was certainly innovative, Roach made a few changes to the method. Roach made bebop drumming more melodic and more polyrhythmic (Larson 133). In the 1940s, the jazz scene was changing in the wake of the War. Bebop had officially begun in New York, centered around Milton’s Playhouse, where Kenny Clarke was already playing when Max Roach began. Rather than keeping time with the bass drum, as was traditional at the time for swing drummers, Roach switched to time-keeping on the ride cymbal. This had the effect of making songs seem lighter and more propulsive. In addition, Roach freed his hands for more extravagant rhythms that ultimately defined his style as a bebop drummer (Mathieson 126-9). During the 1940s, Roach played with a number of the most recognizable names in the bebop scene. Most notably, he played in the Parker/Gillespie quintet in 1944 and in the Parker/Davis quintet in 1947. This brought Roach the fame and recognition he deserved, keeping rhythms and times for world-renowned trumpeters. But even as conventional bebop declined in popularity coming into the 1950s, Roach co-led a quintet named after him and Clifford Brown, forming one of the most noteworthy hard bop groups of the decade, incorporating such names as Sonny Rollins and Sonny Stitt between 1953 and 1956 (Larson 133). Roach’s influence would live on in his recordings which still influence countless drummers to this day. A more critical look at Roach’s biography reveals a number of interesting musical influences on his style. By 10, the young Roach was drumming in gospel bands, and, immediately after graduating from high school, he was already playing

Registered Nurse Essay Example for Free

Registered Nurse Essay Every teenager normally decides what they plan to do with the rest of their life in the last years of high school. A statistic shows that 57% of high school teenagers want to become a registered nurse after they graduate. A registered nurse or RN is someone who treats patients, monitors and records their condition, helps establish a plan of care, educates patients or the public about a medical condition, and provides advice and emotional support to patients’ family members. A registered nurse has to contain special traits such as being caring, compassionate, highly observant, quick to catch things, calm in an emergency, detail-oriented, observant, enjoy interacting with people, emotionally and physically strong, and have outstanding communication skills. RNs work in hospitals, physicians offices, home healthcare services, nursing care facilities, correctional facilities, schools, summer camps, and with the military. The starting salary for an RN is $65,950 a year and will increase if you decide to specialize in one or more than one types of medicine, but before making all that money you first have to complete the process of becoming an RN. A high school diploma is required along with the associates degree in nursing, a a bachelors degree in nursing, or diploma from an approved nursing program. Most RNs have said that they took Biology, chemistry, physics, geometry, algebra II, pre-calculus, English, computer science, physiology, biomedical science, and foreign languages in their high school years. These subjects help the RN in their everyday jobs. Most registered nurses were a nurses assistant before going to college to get their degree. By doing that, you get to see hands on what they do everyday, but it is not required. The need for RNs will increase 21% between now and 2020. Several RNs in Dothan have said they loved their job, but wish the pay was higher. The pay depends on the state you work in, but is on average $65,950 a year or less. They have also said that mathematics plays an important role in their everyday work. From working with prescriptions to adding or subtracting a persons weight gain or loss. Technology is also another very important key factor in an RNs everyday routine. They clock in and out on a machine. They use computers to keep up with patients files and to diagnose patients. If you are working with a patient in a rehab facility, you will use different types of technological machines depending on the persons illness or injury.

Investment Appraisal Reading

Investment Appraisal Reading Section 1 Introduction 1.1 This report is an investment appraisal for the property Pink Plaza. Pink Plaza is a 17 year old six storey office building located in the centre of Reading. 1.2 The report includes both a short and long term appraisal of Pink Plaza. The short term appraisal assumes a five year holding period, whilst the long term appraisal assumes a major refurbishment of the whole building after the lease expiry of the ground and first floors (from March 2019). In each scenario an investment value for Pink Plaza has been calculated. 1.3 Pink Plaza was constructed as prime office space in 1989. It is located in Reading town centre and is in close proximity to the mainline railway station. The property is a six storey office block currently let to 4 different tenants. Each storey has a gross internal area of 34,432 sq ft, of which 31,204 sq ft is useable office space. The property has never been refurbished. Section 2 Reading Office Market 2.1 Reading is an established regional commercial centre, located approximately 40 miles west of central London, and 4 miles north of junctions 10, 11 and 12 of the M4 Motorway. The town has good rail, road and air links. 2.2 In terms of employment 9% of the Reading workforce is employed in financial intermediation compared to 4.7% in England and Wales. 2.2 The Reading office market benefited particularly from the rapid growth of high-tech industries in the 1990s. However 2000 saw rapid consolidation in this sector of the market with the sudden end of the â€Å"Dot Com† boom. As a result take-up of office space in Reading fell significantly. Since then take-up has gradually begun to improve with 2005 seeing the highest Reading town centre office take-up (107,331 sq ft) since 2001. 2.3 With the end of the â€Å"Dot Com† boom the Reading office market saw a considerable increase in the amount of surplus office space available. Since then the market has stabilised with the amount of available office space still high but the lack of occupier demand putting developers off building any new speculative office developments. Office supply in the town centre now stands at 761,109 sq ft (2004: 809,647 sq ft). Section 3 Reading Rental Values 3.1 Recent deals on Grade A space suggest that prime market rents in Reading town centre are  £23- £25 per sq ft. This can be seen with Apex Plaza (Barclays Bank plc) achieving a rent of  £23.50 per sq ft, Davidson House (Lloyds TSB) achieving a rent of  £24 per sq ft and Abbey Gardens (Huntswood Ltd) achieving a rent of  £25 per sq ft. Therefore within this appraisal it will be assumed that a prime market rent within Reading is currently  £24 per sq ft. The current rental value of Pink Plaza is estimated to be  £20.90 per sq ft. This figure is based on rental evidence from four comparable properties. 3.2 Apex Plaza -3.2.1 Apex Plaza is a landmark office building in central Reading. It consists of four linked office buildings totalling approximately 205,000 sq ft. -3.2.2 It was originally built in 1989, and is located in a prime position next to Reading railway station. In 2004 Apex Plaza underwent a  £2 million re-fit. -3.2.4 On 2 October 2006 Barclays Bank plc took 6148 sq ft of office space within Apex Plaza on a 14-year lease at  £23.50 per sq ft. -3.2.5 Apex Plaza is a very good comparable property with similarities in size, location and age. However due to the fact that it underwent a re-fit in 2004 its rental value of approximately  £23.50 per sq ft will be higher than that of Pink Plaza. 3.3 Aquis House -3.3.1 Aquis House is a 5 storey office property of approximately 50,000 sq ft. The property is located directly opposite the railway station in the centre of Reading. -3.3.2 The property is on the site of the former Reading central post and sorting office and was redeveloped in 1994. -3.3.3 On 1 May 2006 Horwath Clark Whitehill took 9815 sq ft of second-floor office space on a 7-year lease at  £21 per sq ft. -3.3.4 Aquis House is a good comparable property due to its similarity in terms of location. The property was redeveloped in 1994, five years after Pink Plaza was built, and therefore its rental value of approximately  £21 per sq ft will be higher than that of Pink Plaza. 3.4 Minerva House -3.4.1 Minerva House is located in central Reading. It comprises of office accommodation arranged over 5 floors totalling approximately 59,200 sq ft. -3.4.2 The property was originally built in 1987 and now requires a major refurbishment. -3.4.3 On 1 July 2005 Provecta Car Plan Ltd took 465 sq m of office space on a new three year FRI lease at  £17 per sq ft. -3.4.4 Despite similarities in terms of age and location the property currently requires major refurbishment. It can therefore be concluded that Pink Plaza would command a higher rental value. 3.5 Abbey Gate -3.5.1 Abbey Gate was constructed in 1986 and comprises of a headquarter specification office building arranged over the ground and three upper floors together with storage space on the fourth floor, totalling approximately 44,203 sq ft. -3.5.2 The property is reasonably centrally located with Reading railway station approximately 0.6 miles away. -3.5.3 On 4 November 2005 an undisclosed tenant took 13,117 sq ft of third floor office space on a sublease expiring in May 2010 at  £20.80 per sq ft. -3.5.4 Abbey Gate is three years older than Pink Plaza and is less centrally located. Pink Plaza would therefore be expected to command a higher rental value. 3.6 Conclusion From looking at evidence from four comparable properties it is possible to establish a current rental value for Pink Plaza. Its rental value appears to be between  £20.80 and  £21 per sq ft. It has therefore been concluded that the current rental value for Pink Plaza is approximately  £20.90 per sq ft. From this estimate it can be concluded that Pink Plaza is currently over rented as passing rents in the building range from approximately  £22 per sq ft up to  £28 per sq ft. Section 4 Rental Growth 4.1 Office rental growth The Investment Property Forum forecasts rental growth for all offices between 2006 and 2010 to be approximately 4.5% pa. 4.2 Depreciation 4.2.1 Depreciation has been defined as â€Å"the rate of decline in rental/capital value of an asset (or group of assets) over time relative to the asset (or group of assets) valued as a new contemporary specification.† (Law, 2004) 4.2.2 There have been a number of previous studies of the impact of depreciation on real estate, particularly in the UK. Law (2004) analysed all of these studies and found that the seemingly consistent results were an illusion as they all used a variety of measurement methods and data. 4.2.3 The figure used for depreciation in this report is based on findings from the Investment Property Forum report, ‘Depreciation in Commercial Property Markets (2005). 4.2.4 It must be highlighted that results are complicated by the period of analysis that the report uses, with analysis starting in the aftermath of the major U.K. real estate recession of the early 1990s. 4.2.5 The report, using a 19 year sample, from 1984 to 2003, establishes office rental depreciation to be approximately 1.0%. 4.3 Conclusion 4.3.1 From these findings the assumed net rental growth rate used in this appraisal will be 3.47%. 4.3.2 This figure is established using the following formula: -Net rental growth rate = ((1 + Rental Growth) / (1 + Depreciation)) -1 = ((1 + 4.5%) / (1 + 1.0%)) -1 = 3.47% Section 5 Reading Office Yields 5.1 In the second quarter of 2006 it has been reported that in the Thames Valley prime yields are just below 5% net initial yield (NIY). Within Reading prime yields appear to be higher than this figure. This can be seen in the example of Prudential Campus, 121 Kings Road: 5.2 Prudential Campus, 121 Kings Road -121 Kings Road is located in central Reading. It comprises of office accommodation arranged in three linked blocks with five floors totalling approximately 179,929 sq ft. The property was completed in 1992 and was formerly Huntley Palmer factory. -On 9 August 2006 Oppenheim Property Fund Management purchased the freehold interest from IM Properties plc for  £66 million, as an investment, reflecting a NIY yield of 6.17% and an ARY of 7.22%. 5.3 Using figures from the CBRE UK Prime Rent and Yield Index it can be seen that there has been a steady compression of yield levels in the South East office sector and in the overall national office sector since 2004. Graph 1 below demonstrates this. Graph 1 5.4 This yield compression can be linked to the strong investor demand for U.K. property that has been seen during this period. Direct property has performed extremely well during this period and once again 2006 sees direct property outperforming gilts and equities. 5.5 Despite continued investor demand for U.K property, latest forecasts predict that yield compression in the office sector will gradually slow. But higher levels of rental value growth over the next few years will provide valuable support to maintain current yield levels. 5.6 This report has forecasted an ARY for a refurbished Pink Plaza of 6.75%. This figure is based upon current prime ARY comparables and by forecasting an ARY trend line using the CBRE UK Prime Rent and Yield Index. 5.7 Clearly the unrefurbished Pink Plaza cannot expect to achieve such a low yield as an equivalent prime (new or refurbished) property in Reading. There are a number of comparables that can be used when forecasting an ARY for an unrefurbished Pink Plaza. 5.8 Minerva House -Minerva House is located in central Reading. It comprises of office accommodation arranged over 5 floors totalling approximately 59,200 sq ft. The property requires major refurbishment. -On 10 June 2006 Schroders plc purchased the freehold interest from Miller Developments Ltd for  £12 million, as an investment, reflecting a NIY of 6.75% and an ARY of 8.0%. 5.9 Reading Bridge House -Reading Bridge House is located in central Reading. It comprises of office accommodation arranged over 9 floors totalling approximately 114,960 sq ft. The property was built in 1975 and was refurbished in 1986, since then no further work has been carried out. -On 1 December 2006 Jones Lang LaSalle Limited purchased the freehold interest from Exemplar Properties Limited for  £30 million reflecting a net initial yield of 6.40% and an ARY of 7.65%. 5.10 Added to this comparable evidence it is forecasted that in the Thames Valley office sector investors will continue to chase well-located, rack-rented stock with a significant percentage seeking active management and refurbishment/development opportunities. Therefore it is likely that there will be continued yield compression for properties that match these characteristics such as Pink Plaza. 5.11 The ARY for Pink Plaza unrefurbished is estimated to be 7.75%; this is based upon comparable evidence and forecasted information. Section 6 Building Costs 6.1 The BCIS provide current estimate building costs for office refurbishment. Unfortunately the BCIS only provide estimate figures for (a) 3-5 storey and (b) 6+ storey buildings. Pink Plaza is a 6 storey building. Within this appraisal the figures provided for a 3-5 storey building will be of greater accuracy and would be more appropriate to use than those of a 6+ storey building. The BCIS estimates that it currently costs  £37.64 per sq ft to refurbish an office building of 3-5 storeys. This figure is a mean average and may differ significantly from the actual cost of refurbishing Pink Plaza. 6.2 The building will be available for refurbishment in March 2019, the refurbishment will take up to two years (including sale period) and therefore the building cost is inflated over a 14 year period. The assumed growth rate is 5.84%. This figure is an average of the building cost inflation forecast for 2006 to 2011. Section 7 Other Costs 7.1 The management cost of this property is calculated as 1% pa of the value of the rental income. 7.2 The cost of rent review is assumed to be 4% of the new annual rent at each review. 7.3 The cost of purchase is assumed to be 5.75% of the purchase price. 7.4 The cost of sale is assumed to be 2.5% of the sale price. Section 8 Target Rate of Return 8.1 The Target Rate of Return (TRR) is 3% above the rate on a medium term Government bond. 8.2 The current rate on a medium term Government bond is currently 5.09%. 8.3 TRR= Risk Free Return + Risk Premium = 5.09% + 3% = 8.09% Section 9 Pink Plaza- Lease Considerations 9.1 It has been reported that during 2005, in the U.K office market, 26% of expired leases were renewed. 9.2 In terms of occupiers exercising break clauses it has been reported that in the office sector the propensity to break for over rented units is 61%. More detailed analysis has shown that it was tenants in larger office units that have been taking advantage of the option to exercise their breaks. 9.3 The standard void rate for South East offices is approximately 14 months. Within this report it has been assumed to be 15 months. This is due to the high supply of office space that exists within Reading (See 2.3) in comparison to other areas within the South East region. 9.4 In the U.K office sector the tenant default rate was 0.6%. 9.5 Large Financial Institution A occupies a net usable space of 62,408 sq ft on the ground and first floors of Pink Plaza. They currently pay  £1,750,000 pa which works out as  £28.04 per sq ft. Their thirty year lease began in March 1989 and provides for upwards only rent reviews (UORRs) every 5 years. There are no breaks. Therefore it is assumed that the space will be occupied until March 2019. 9.6 A Major Bank occupies a net usable space of 62,408 sq ft on the second and third floors. They currently pay  £1,750,000 pa which works out at  £28.04 per square foot. Their twenty-five year lease began in March 1990 and provides for UORRs every five years. There is a break at years ten and twenty. It has been assumed within this report that the Bank will exercise its break clause in March 2010. This is due to the fact that the property is currently over rented and that it has been found that tenants in larger office units are more likely to exercise their break clauses. There will then be a void period for five quarters until it is re-let for the current market rent on a seven year lease. It has been assumed that this lease will have an UORR in year five, and will expire in June 2018 with the occupiers then vacating the premises ready for the refurbishment in March 2019. 9.7 Large Financial Institution B occupies a net usable space of 31,204 sq ft on the fourth floor. They currently pay  £775,000 pa which works out at  £24.84 per sq ft. Their ten year lease began in December 2000 and provides for UORRs every 5 years. There are no breaks. It is assumed that the accommodation will be occupied until December 2010. It has then been assumed that the space will remain vacant for five quarters until it is re-let for the current market rent. The new lease will be a seven year lease with a UORR in year five. The lease will expire in March 2019 with the occupiers vacating the premises in time for the planned refurbishment. 9.8 Large Solicitors occupies a net usable space of 31204 sq ft on the fifth floor. They currently pay  £700,000 pa which works out as  £22.43 per sq ft. Their fifteen year lease began in March 1998 and provides for UORRs every 5 years. There is an opportunity to break at year ten. The company has just recently laid off 10% of its staff. It has been assumed that the solicitors will exercise their break in March 2008 due to the property being over rented and the fact that they are downsizing. It has then been assumed that the space will remain vacant for five quarters until it is re-let for the current market rent. The new lease will be a nine year lease with a UORR in year five. The lease will expire in June 2018 with the occupiers vacating the premises for the planned refurbishment. Section 10 Summary 10.1 Based upon the specific requirements set out in the clients instructions and the figures that have been forecasted within this report, a short term investment appraisal of Pink Plaza estimates an investment value of  £66,859,450. Therefore if the client, based on their current requirements, decided to purchase Pink Plaza as a short term investment with an assumed five year holding period their maximum offer should be equal to this figure. 10.2 The long term investment appraisal estimates an investment value for Pink Plaza of  £70,129,034. This assumes a 15 year holding period with a major refurbishment planned after the lease expiry of the ground and first floor in March 2019. Therefore if a long term strategy is adopted for Pink Plaza the clients maximum offer should be equal to this figure. 10.3 It should be noted that these figures do not include any purchase costs which are currently estimated to be 5.75% of the purchase price. 10.3 Many of the figures used in this investment appraisal are based upon short-term forecasts and current comparables. Forecasting 15 years in advance on the basis of this data is problematic. Therefore close attention should be paid to the Reading business market in relation to the wider office market. Current trends suggest that Reading will maintain its position as a key location for business services. Constraints on town centre supply will also favour growth in this sub-market and with Pink Plazas prime location in Reading there is reason for optimism.

Eli Whitney Essay -- essays research papers

By 1790 slavery was on the decline in America. Apart from tobacco, rice, and a special strain of cotton that could be grown only in very few places, the South really had no money crop to export. Tobacco was a land waster, depleting the soil within very few years. Land was so cheap that tobacco planters never bothered to reclaim the soil by crop rotation -- they simply found new land farther west. The other crops -- rice, indigo, corn, and some wheat -- made for no great wealth. Slaves cost something, not only to buy but to maintain, and some Southern planters thought that conditions had reached a point where a slave's labor no longer paid for his care. Eli Whitney came to the south in 1793, conveniently enough, during the time when Southern planters were in their most desperate days. In a little over a week, he started the biggest avalanche of production that any economy had ever experienced. The South would never be the same again. Eli Whitney was born on December 8, 1765 in Westboro, Massachusetts. The tall, heavy-shouldered boy worked as a blacksmith. He had an almost natural understanding of mechanisms. On a machine made at home, he made nails, and at one time he was the only maker of ladies' hatpins in the country. In his early twenties, Whitney became determined to attend Yale College. Since Yale was mostly a school for law or theology, his parents objected. How could Yale College help enhance his mechanical talents? Finally, at the age of twenty-three, Whitney became a student at Yale. By this time, he seemed almost middle-aged to his classmates. After he graduated with his degree in 1792, he found that no jobs were available to a man with his talents. He eventually settled for teaching, and accepted a job as a tutor in South Carolina, his salary was promised to be one hundred guineas a year. He sailed on a small coasting packet with only a few passengers, among whom was the widow of the Revolutionary general, Nathanael Greene. The Greenes had settled in Savannah after the war. When Whitney arrived in South Carolina, he found that the promised salary was going to be halved. He not only refused to take the position, but decided to give up teaching all together. Coming to his aid, Mrs. Greene invited him to her plantation where he could read law, and also help out the plantation manager, Phineas Miller. Miller, a few years older than Whitney, wa... ...housand dollars in bonds from his friends in New Haven, and he personally borrowed ten thousand dollars from the New Haven bank. The sum involved in this big order, $134,000, was the biggest single transaction in the country at that time. By then end of the first year, Whitney was just getting into production, a big accomplishment for those times, but instead of the four thousand muskets he had promised, there were only five hundred produced. When news of this got to Whitney's financial backers, they became doubtful. All in all, it took Whitney almost eight years to fill the entire order. There were still many gaps in his system. There were endless bugs to be worked out, however, most of the ten thousand muskets were produced in the last two years. In 1811, Whitney took another order, this time for fifteen thousand. These were all produced in only two years. Whitney continued on with his development of the factory until his death on January 8, 1825. Unfortunately, Whitney has been all but forgotten. He is mostly remembered as "the cotton man," and nothing else. However, without the ingenuity and dedication of this individual, who knows where the world might be today. Eli Whitney Essay -- essays research papers By 1790 slavery was on the decline in America. Apart from tobacco, rice, and a special strain of cotton that could be grown only in very few places, the South really had no money crop to export. Tobacco was a land waster, depleting the soil within very few years. Land was so cheap that tobacco planters never bothered to reclaim the soil by crop rotation -- they simply found new land farther west. The other crops -- rice, indigo, corn, and some wheat -- made for no great wealth. Slaves cost something, not only to buy but to maintain, and some Southern planters thought that conditions had reached a point where a slave's labor no longer paid for his care. Eli Whitney came to the south in 1793, conveniently enough, during the time when Southern planters were in their most desperate days. In a little over a week, he started the biggest avalanche of production that any economy had ever experienced. The South would never be the same again. Eli Whitney was born on December 8, 1765 in Westboro, Massachusetts. The tall, heavy-shouldered boy worked as a blacksmith. He had an almost natural understanding of mechanisms. On a machine made at home, he made nails, and at one time he was the only maker of ladies' hatpins in the country. In his early twenties, Whitney became determined to attend Yale College. Since Yale was mostly a school for law or theology, his parents objected. How could Yale College help enhance his mechanical talents? Finally, at the age of twenty-three, Whitney became a student at Yale. By this time, he seemed almost middle-aged to his classmates. After he graduated with his degree in 1792, he found that no jobs were available to a man with his talents. He eventually settled for teaching, and accepted a job as a tutor in South Carolina, his salary was promised to be one hundred guineas a year. He sailed on a small coasting packet with only a few passengers, among whom was the widow of the Revolutionary general, Nathanael Greene. The Greenes had settled in Savannah after the war. When Whitney arrived in South Carolina, he found that the promised salary was going to be halved. He not only refused to take the position, but decided to give up teaching all together. Coming to his aid, Mrs. Greene invited him to her plantation where he could read law, and also help out the plantation manager, Phineas Miller. Miller, a few years older than Whitney, wa... ...housand dollars in bonds from his friends in New Haven, and he personally borrowed ten thousand dollars from the New Haven bank. The sum involved in this big order, $134,000, was the biggest single transaction in the country at that time. By then end of the first year, Whitney was just getting into production, a big accomplishment for those times, but instead of the four thousand muskets he had promised, there were only five hundred produced. When news of this got to Whitney's financial backers, they became doubtful. All in all, it took Whitney almost eight years to fill the entire order. There were still many gaps in his system. There were endless bugs to be worked out, however, most of the ten thousand muskets were produced in the last two years. In 1811, Whitney took another order, this time for fifteen thousand. These were all produced in only two years. Whitney continued on with his development of the factory until his death on January 8, 1825. Unfortunately, Whitney has been all but forgotten. He is mostly remembered as "the cotton man," and nothing else. However, without the ingenuity and dedication of this individual, who knows where the world might be today.

Night World : Dark Angel Chapter 12

Yes,† Gillian said simply. Her heart rate had picked up a little, but with anticipation rather than fear. Angel was looking very mysterious. He struck a looking-into-the-distance pose, then said, â€Å"Have you ever had the feeling that you don't really know reality?† â€Å"Frequently,† Gillian said dryly. â€Å"Ever since I met you.† He grinned. â€Å"I mean even before that. Someone wrote about the ‘inconsolable secret' that's in each of us. The desire for our own far-off country, for something we've never actually experienced. About how we all long ‘to bridge some chasm that yawns between us and reality †¦ to be reunited with something in the universe from which we now feel cut off†¦' â€Å" Gillian sat bolt upright. â€Å"Yes. I never heard anybody say it that well before. About the chasm- you always feel that there's something else, somewhere, and that you're being left out. I thought it was something the popular people would be in on-but it hasn't got anything to do with them at all.† â€Å"As if the world has some secret, if you could only get on the inside.† â€Å"Yes. Yes.† She looked at him in fascination. â€Å"This is about being a witch, isn't it? You're saying that I've always felt that way because it's true. Because for me there is a different reality†¦Ã¢â‚¬  â€Å"Nah.† Angel grimaced. â€Å"Actually everybody feels exactly the same. Doesn't mean a thing.† Gillian collapsed. â€Å"What?† â€Å"For them. For them, there is no secret place. As for you†¦ well, it's not what you're thinking; it's not some higher reality of astral planes or anything. It's as real as those socks. As real as that girl, Melusine, in the store in Woodbridge. And it's where you were meant to be. A place where you'll be welcomed into the heart of things.† Gillian's heart was racing wildly. â€Å"Where is it?† â€Å"It's called the Night World.† Gray-blue shadows were gliding up the hills. Gillian drove in the twilight, heading toward the darkness in the east. â€Å"Explain again,† she said, and she said it out loud, even though she couldn't see Angel. There was a slight disturbance of air above the seat to her right, a hint of mist, but that was all. â€Å"You're saying it's not just witches.† â€Å"Not by a long shot. Witches are just one race; there are all sorts of other creatures of the night. All the sorts that you've been taught to think are legends.† â€Å"And they're real. And they're just living alongside normal humans. And they always have been.† â€Å"Yes. But it's easy, you see. They look like humans, at least at first glance. As much as you look like a human.† â€Å"But I am a human. I mean, mostly, right? My great-grandma was a witch, but she married a human and so did my grandma and my mom. So I'm all †¦ diluted.† â€Å"It doesn't matter to them. You can claim witch blood. And your powers are beyond dispute. Trust me, they'll welcome you.† â€Å"Besides, I've got you,† Gillian said cheerfully. â€Å"I mean, ordinary humans don't have their own invisible guardians, do they?† â€Å"Well.† Angel seemed to coalesce dimly beside her. From what she could see of his face, he was frowning. â€Å"You can't actually tell them about me. Don't ask why; I'm not allowed to explain. But I'll be with you, the way I always am. I'll help you out with what to say. Don't worry; you'll do fine.† Gillian wasn't worried. She felt steeped in mystery and a sort of forbidden excitement. The whole world seemed magical and unfamiliar. Even the snow looked different, blue and almost phosphorescent. As Gillian drove through rolling farmlands, a glow appeared above the eastern hills, and then the full moon rose, huge and throbbing with light. Deeper and deeper, she thought. She seemed to have left everything ordinary behind and to be sliding more and more quickly into an enchanted place where anything-anything at all-could happen. She wouldn't have been surprised if Angel had directed her to pull off into some snowy clearing and look for a fairy ring. But when he said, â€Å"Turn here,† it was at a main road that led to the straggling outskirts of a town. â€Å"Where are we?† â€Å"Sterback. Little hole-in-the-wall place-except for where we're going. Stop here.† â€Å"Here† was a nondescript building, which looked as if it had originally been Victorian. It wasn't in very good repair. Gillian got out and looked at the moon shining on the windows. The building might have been a lodge. It was set apart from the rest of the dark and silent town. A wind had started up and she shivered. (Uh, it doesn't look like anybody's in there.) (Go to the door.) Angel's voice in her mind was comforting, as always. There was no sign at the door, nothing to indicate that this was a public building. But the stained glass window above the door was faintly illuminated from the inside. The pattern seemed to be a flower. A black iris. (The Black Iris is the name of this place. It's a dub-) Angel was interrupted by a sudden explosion. That was Gillian's impression. For the first instant she had no idea what it was-just a dark shape flying at her and a violent noise-and she almost fell off the porch. Then she realized that the noise was barking. A chained dog was yammering and foaming, trying to get at her. (I'll take care of it.) Angel sounded grim, and an instant later Gillian felt something like a wave in the air. The dog dropped flat as if it had been shot. It rolled its eyes. The porch was dead silent again. Everything was silent. Gillian stood and breathed, feeling adrenaline run through her. But before she could say anything, the door opened behind her. A face looked out of the dimness inside the house. Gillian couldn't make out the features, but she could see the gleam of eyes. â€Å"Who're you?† The voice was slow and flat, not friendly. â€Å"What do you want?† Gillian followed Angel's whispered words. â€Å"I'm Gillian of the Harman clan, and I want in. It's cold out here.† â€Å"A Harman?† â€Å"I'm a Hearth-Woman, a daughter of Hellewise, and if you don't let me in, you stupid werewolf, I'm going to do to you what I did to your cousin there.† She stuck out a gloved finger toward the cringing dog. (Werewolf? Angel, there are real werewolves?) (I told you. All the legendary creatures.) Gillian felt an odd sinking. She had no idea why, and she continued to do just as Angel said. But somehow her stomach was knotting tighter and tighter. The door opened slowly. Gillian stepped into a dim hall and the door slammed shut again with a curiously final sound. â€Å"Didn't recognize you,† the figure beside her said. â€Å"Thought you might be vermin.† â€Å"I forgive you,† Gillian said, and pulled off her gloves at Angel's direction. â€Å"Downstairs?† He nodded and she followed him to a door which led to a stairway. As soon as the door opened, Gillian heard music. She descended, feeling extremely†¦ subterranean. The basement was deeper than most basements. And bigger. It was like a whole new world down there. It wasn't much brighter than upstairs, and there were no windows. It seemed like an old place; there was a shuffleboard pattern on the cold tile floor and a faint smell of mildew and moisture. But it was alive with people. There were figures sitting on chairs dumped around the borders of the room and more gathered around a pool table at one end. There were figures in front of a couple of ancient looking pinball machines and figures clustered at what looked like a home bar. Gillian headed for the bar. She could feel eyes on her every step of the way. She felt too small and too young as she perched precariously on one of the bar stools. She rested her elbows on the counter and tried to slow her heart down. The figure behind the bar turned toward her. It was a guy, maybe in his twenties. He stepped forward and Gillian saw his face. Shock rippled through her. There was something†¦ wrong with him. Not that he was hideously ugly or that he would have caused a commotion if he got on a bus. Maybe it was something Gillian sensed through her new powers and not through her eyes at all. But the impression she got was that his face looked wrong. Tainted by cold dark thoughts that made Tanya's scheming mind look like a sunlit garden. Gillian couldn't help her recoil. And the bar guy saw it. â€Å"You're new,† he said. The dark and cold seemed to grow in him and she realized he was enjoying her fear. â€Å"Where are you from?† Angel was shouting instructions at her. â€Å"I'm a Harman,† Gillian said as steadily as she could. â€Å"And-you're right. I'm new.† (Good, kid. Don't let him bully you! Now you're going to explain to them just exactly who you are-) (In a minute, Angel. Just let me get-settled.) The truth was that Gillian was completely unsettled. The sense of dread that had been growing ever since she walked in was reaching an unbearable pitch. This place was†¦ she groped for adjectives. Unwholesome. Corrupt. Scary. And then she realized something else. Up until now she hadn't been able to make out the faces of the other figures properly. Only eyes and the occasional flash of teeth. But now-they were moving in around her. It reminded her of sharks, swimming almost aimlessly but ending up in a purposeful gathering. There were people directly behind her-she could feel that with the back of her neck-and there were people on either side of her. When she looked, she could see their faces. Cold-dark-wrong. Not just wrong, but almost diabolic. These were people who might do anything and enjoy it. Their eyes glittered at her. More than glittered. Some of the eyes were shining†¦ like an animal's at night†¦ and now they were smiling and she could see teeth. Long delicate canine teeth that came to a point. Fangs†¦ All the legendary creatures†¦ Sheer panic surged through her. And at the same instant, she felt strong hands on her elbows. â€Å"Why don't you come outside with me?† a voice behind her said. Then things were confused. Angel was yelling again, but Gillian couldn't really hear him over the pounding of her own heart. The hands were exerting pressure, forcing her away from the bar. And the figures with their diabolical faces were settling back, most of them wearing conspiratorial grins. â€Å"Have fun,† somebody called. Gillian was being hurried up the stairs, whisked through the dim building. A blast of cold air hit her as the door opened and she suddenly felt dearer. She tried to break out of the iron grip that was holding her. It didn't do any good. She was out in the snow, leaving the house behind. The street was completely deserted. â€Å"Is that your car?† The hands on her arms eased their pressure. Gillian gave one desperate wrench and turned around. Moonlight was shining on the snow around her, giving it the texture of white satin. Every shadow was like an indigo stain on the sparkling coverlet. The person who'd been holding her was a boy a few years older than Gillian. He was lanky and elegant, with ash-blond hair and slightly tilted eyes. Something about the way he held himself made her think of lazy predatory animals. But his face wasn't wrong, the way the other faces had been. It was set and grim, maybe even a little scary, but it wasn't evil. â€Å"Now, look,† he said, and his voice wasn't evil, either, just rapid and short. â€Å"I don't know who you are, or how you managed to get in there, but you'd better turn around and go home right now. Because whatever you are, you're not a Harman.† â€Å"How do you know?† Gillian blurted before Angel could tell her what to say. â€Å"Because I'm related to the Harmans. I'm Ash Redfern. You don't even know what that means, do you? If you were a Harman you'd know that our families are kin.† (You are a Harman, and you are a witch!) Angel was actually raging. (Tell him! Tell him!) But the ash-blond boy was going on. â€Å"They'll eat you alive in there if they find out for sure. They're not as-tolerant-of humans as I am. So my advice is, get in your car, drive away, and never come back. And never mention this place to anybody else.† (You're a lost witch! You're not a human. Tell him!) â€Å"How come you're so tolerant?† Gillian was staring at the boy. His eyes†¦ she'd thought they were amber colored originally, like Steffi's, but now they were emerald green. He gave her an odd look. Then he smiled. It was a lazy smile, but with something heart-wrenching behind it. â€Å"I met a human girl last summer,† he said quietly, and that seemed to explain everything. Then he nodded at her car. â€Å"Get out of here. Never come back. I'm just passing through; I won't be around to save you again.† (Don't get in the car. Don't go. Tell him. You're a witch; you belong to Circle Midnight. Don't go!) For the first time, Gillian deliberately disobeyed an order of Angel's. She unlocked the car with shaky hands. As she got in, she looked back at the boy. Ash. â€Å"Thank you,† she said. â€Å"Bye.† He wiggled his fingers. He watched as she drove away. (Go back there right now! You belong there, just as much as any of them. You're one of them. They can't keep you out. Turn around and go back!) â€Å"Angel, stop it!† She said it out loud. â€Å"I can't! Don't you see that? I can't. They were horrible. They were-evil.† Now that she was alone, reaction was setting in. Her whole body began to shake. She was suddenly blind with tears, her breath catching in her throat. â€Å"Not evil!† Angel shimmered into the seat beside her. He had never sounded so agitated. â€Å"Just powerful-â€Å" â€Å"They were evil. They wanted to hurt me. I saw their eyes!† She was lapsing into hysteria. â€Å"Why did you take me there? When you wouldn't even let me talk to Melusine? Melusine wasn't like them.† A violent shiver overtook her. The car veered and she struggled with it, barely getting control. All at once everything seemed alien and terrifying; she was out on a long and lonely road, and it was night, and there was an uncanny being in the seat beside her. She didn't know who he was anymore. All she knew was that he wasn't any kind of an angel. The logical alternative sprang immediately to her mind. She was alone in the middle of nowhere with a demon†¦ â€Å"Gillian, stop it!† â€Å"Who are you? What are you, really? Who are you?† â€Å"What do you mean? You know who I am.† â€Å"No, I don't!† She was screaming it. â€Å"I don't know anything about you! Why did you take me there? Why did you want them to hurt me? Why?† â€Å"Gillian, stop the car. Stop. The. Car.† His voice was so commanding, so urgent and imperative, that she actually obeyed. She was sobbing anyway. She couldn't drive or see. She felt, literally and honestly, that she was losing her mind at that exact moment. â€Å"Now look at me. Wipe your face off and look at me.† After a moment she managed. He was shining. Light seemed to radiate from every inch, of him, from the gold filaments of his hair, to his classic features, to the lines of his perfect body. And he'd calmed down. His expression was rapt and uplifted, the serenity only marred by what looked like concern for her. â€Å"Now,† he said. â€Å"I'm sorry if all this scared you. New things are like that sometimes-they seem repulsive just because they're different. But we won't talk about that now,† he added, as Gillian caught a shuddering breath. â€Å"The important thing is that I wasn't trying to hurt you.† His eyes seemed to grow even more intense, pure violet flame. Gillian hiccupped. â€Å"But-you-â€Å" â€Å"I could never hurt you, Gillian. Because, you see, we're soulmates.† He said it with the weight of a monumental revelation. And although Gillian had no idea what it meant, she felt an odd quiver inside, almost of recognition. â€Å"What's that?† â€Å"It's something that happens with people who belong to the Night World. It means that there's only one love for everyone who exists. And when you meet that love, you know them. You know you were meant to be together, and nothing can keep you apart.† It was true. Every word seemed to resonate inside Gillian, touching off ancient, hidden memories. This was something her ancestors had known. Her cheeks had dried. Her hysteria was gone. But she felt very tired and very bewildered. â€Å"But †¦ if that's true†¦Ã¢â‚¬  She couldn't put the thought together. â€Å"Don't worry about it right now.† Angel's voice was soothing. â€Å"We'll talk about it later. I'll explain what it all means. I just wanted you to know that I would never hurt you. I love you, Gillian. Don't you realize that?† â€Å"Yes,† Gillian whispered. Everything was very foggy. She didn't want to think, didn't want to consider the implications of what Angel was saying. She just wanted to get home. â€Å"Relax and I'll help you drive,† Angel said. â€Å"Don't worry about anything. It's all going to be all right.†

City Center

City Center, Las Vegas is made up of multiple skyscrapers with contemporary designs. The inside is just as lavish as the outside, where world famous artists have put in there own tweeks and installations to make City Center one of a kind. Combined City Center has 2,400 condominium and condo hotel units and approximately 4,800 hotel rooms. They are all distributed within several high rise and mid rise towers around the â€Å"CRYSTALS† retail and entertainment district. The multi use project is designed with green technologies to make it one of the world's largest environmentally sustainable urban communities. Private investors had to dish out 11 Billion dollars for the funding to build this extravagant addition to Las Vegas. City Center’s opening will boost Las Vegas economy when the country gets back on its feet after the economic collapse. Right now at least 50% of the 12,000 employees are only working part-time which means when business picks up more people will be getting paid and that puts money straight into Las Vegas businesses. I did the research about what materials were used to build this massive project and this is what I found: FACILITY †¢ 7,000 guest rooms across 5 separate buildings City Center resort & casino will tower 60 stories †¢ 165,000 sq ft casino †¢ 70,000 sq ft spa †¢ 2,000 sq ft theatre PROJECT SCOPE Hollow Metal Doors, Hollow Metal Frames, Architectural Wood Doors, Architectural Hardware, Rolling Steel Doors, Architectural Mouldings and Trim. Project Owner: MGM Mirage General Contractor: Perini Construction Architect: HKS Architects, In c. Project Amount: $9. 8 Billion Completion Date: December 2009 60% of the remains of the former hotel that occupied the lot, The Boardwalk hotel, were used for the construction of the project.

Occupied America Essay

The logic of â€Å"Not just pyramids, Explorers, and Heroes.† The main purpose of this chapter is to explain the evolution of the Mesoamerica civilizations through the Preclassical and Postclassical periods, explain the evolution and impact that agriculture had during the first stages of the civilization and how that fact was the main factor of the change from nomads to sedentary and also to describe the changes in the development of the classes and differences of gender and the creation of the â€Å"cities† and urban centers. Everything explained chronologically to a better understand of the topic, evaluating every aspect of the culture, as the author says â€Å"Time represents the knowledge a people have accumulate.† (2) What the author was question I think in this chapter was the main characteristics of the most important or more highlighted cultures in Mesoamerica, talking also briefly about the similarities whit other civilizations around the world but putting more attention that what the â€Å"evolution† or progress of people in Mesoamerica means because he talks from the Olmecas to the Aztecs and some other cultures that were an important part of the history of those civilizations and the generation of a new urban population as stated â€Å"Food surpluses made possible â€Å"specialization of labor† and the development of complex social institutions such as organized religion and education.† (2) I do believe that the most important information that we have to remember are not necessarily the exact time or the exact characteristics of each civilization but which one was first and which one appeared later chronologically, by an example knowing that the Olmeca’s are known as the mother culture because it is known as the oldest culture of all, and then the Mayas appeared with some similarities in their hieroglyphics and some traditions, or as how the religion and beliefs about Quetzalcoatl of the mother culture was expanded towards some other civilizations of Mesoamerica, and not stopping here but also remembering the importance of each of one and also their differences. Getting to understand their progress through the time, and how this civilizations developed a new urban system by creating centers and actual cities formed not only by pyramids but also homes and schools, how is that their progress created a society that advanced. And also the changes every culture ha d by how the hierarchies worked and how some people were more powerful than others by the â€Å"primogenitor† right.

Flexibility in Information Systems Context Essay

Flexibility in Information Systems Context - Essay Example Cloud computing and its components are a further development of utility computing and in our discussion we shall often use cloud computing to encompass both concepts. The idea behind cloud computing if it could be simplified is that businesses will no longer have to focus on initial investment in IT hardware, upgrades, software licenses and fixed maintenance fees, but on the variable investment on IT resources based on consumption under pay-as-you-use models (Siemens IT Solutions and Services, 2009). The recent credit crunch has created a number of significant challenges especially with regards to capital availability. This has implied that businesses are increasingly finding it difficult to maintain operations and grow in the short term. Also, we cannot neglect the impact of globalisation for example the effects of the credit crunch are not uniform around the world. The emerging markets such as China and India have experienced less significant slowdowns compared to the developed countries yet globalization has meant that businesses must remain competitive regardless of their location (Verizon Business, 2009) because the world has become a single market. This necessitates that businesses have to be redefined if they are to survive today or in the future. Utility computing offers business the option to shift their IT investments and costs from fixed to variable costs. However, more importantly, according to Gliedman, Erickson and Brown (2004) utility computing offers businesses the much needed flexibility, scalability and adaptability to confidently face rapid business changes and future business uncertainties. The first phase towards flexibility for a business is where the organisation is referred to as the isolated enterprise. Here the enterprise is characterised by undefined assets, IT silos, incompatibility and lack of processes (Starkey, 2009). Silos occur naturally within

Cost of Quality SLP Assignment Example | Topics and Well Written Essays - 500 words

Cost of Quality SLP - Assignment Example By so doing he attracted many competitors, where some of them try to capitalize direct using the Coke name. This case tries to consider the strategic way in which the company continues to record its growth all across the global beverage markets, successfully becoming the position of the largest maker of beverages, frequently being recognized for the consumer marketing and the distribution strategies that created the long-standing advantages through competitiveness. The scale of distribution was propelled by strategy made by chairman and CEO Robert W. Woodruff to guarantee the global supply in U.S. servicemen in times of Second World War (chronicles of Coca-Cola 2011). The company strategies starts with manifesto, for growth that the former chairman and CEO Neville Isdell continue to initiate on as the current chairman and the CEO Muhtar Kent make advancement on his own strategy:(2020 Vision Press Release ,2009). This new strategy worked on to mould the predecessor, specifically for the god use of new innovation to reach their vision of (2020.) The Coca-Cola Company has owned minority shares in some of their largest franchises, in 2007; the company brought back their campaigns after, according to the company coca-cola company (89 years) under the new contract bottling business has experienced about 60 percent of coca-cola syrup, Coca-Colas quality. In other words the problem was primarily technical, even though, the problem was through quality control and quality assurances, where not only Coca-cola executives were solving the wrong problems precisely, but still violating the cardinal rules of crisis management: never try to insult you customers or stakeholders, especially the parents and the children’s. Without the knowhow, the Coca-cola executives were tricked by numerous forces, many of them being their own make: where strong corporate culture makes the group reinforcement mentally (groupthink), the narrowest and the

Modern operating system Research Paper Example | Topics and Well Written Essays - 1000 words

Modern operating system - Research Paper Example Microsoft’s Windows on the other hand is the opposite and it does not allow the users to bring about the changes in the source code or modify it. Apple Inc itself is a closed source operating system. The open source nature of Android makes it relatively flexible and more appealing towards the programmers. The added advantage of open source operating system is the presence of platforms and online societies supported by the given operating systems developer companies. The open source function provides the respective operating system an edge in the context of software support and software development. Android exhibits support for Linux based kernel, but this is not to be confused with the Linux operating system. The libraries of Android operating system vary considerably from those of the Linux operating system. The use of Dalvik Virtual machine by Android is a characteristic feature of Android which gives it an edge over the contemporary operating systems as well as the Linux op erating system. The run time features include Dalvik as well as the libraries functions support. The Windows O.S kernel has seen considerable improvement in the recent times. It provides features such as System on Chip (SOC) along with the feature of User Mode Driver Framework (UMDF). In the recent times, the Microsoft O.S has come up with a dynamic outlook in the form of user platform and SOC supported kernel. Apple’ I.O.S kernel is a derivate of Unix Based system, however it does not copy or resemble the kernel of Linux or Android for each has its own designated and specific kernel.

Analysis of L'oreal advertisement campaign Assignment

Analysis of L'oreal advertisement campaign - Assignment Example The primary target market of L’Oreal products is the females all over the world who wants to look good and beautiful. The company offers several product ranges and communicate the same message through all mediums. In reference to the analysis of the advertisements, recent advertisement campaign of the ‘Elvive’ staring Cheryl Cole. For this purpose different print advertisements along with the storyboard or screenshots of the television advertisements have been explored and investigated on the criteria of different consumer behaviour models and theories. ANALAYSIS OF THE ADVERTISEMENT OF L’OREAL: L’Oreal has been using the same method or technique of attracting customers through all their advertisements. Company has Most of the common methods used by the company for promoting their brands to the target market are: 1. celebrity endorsement 2. creating beauty appeal 3. communicating benefit 4. supporting this benefit with a scientific claim 5. iconograp hy Celebrity Endorsement: Celebrity endorsement is used by the company in order to directly influence the purchase decision making process of the customers. It is a general perception that consumers tend to believe the message conveyed through some popular or famous personality. This technique is used by L’Oreal in order to effect the phase of evaluating different alternatives and making the final decision. Celebrity Endorsement is used by the company as a surrogate indicator. Surrogate indicator is one which is used by the consumers in order to analyse and interpret the level of quality of the product (Neal, Quester, & Hawkins, 2004). Creating Beauty Appeal: Being a cosmetic company and dealing beauty related products, L’Oreal has always focused on creating a... This "Analysis of L'oreal advertisement campaign" essay outlines L'oreal's primary target market and its technique of attracting customers. Celebrity endorsement is used by the company in order to directly influence the purchase decision making process of the customers. It is a general perception that consumers tend to believe the message conveyed through some popular or famous personality. This technique is used by L’Oreal in order to effect the phase of evaluating different alternatives and making the final decision. Celebrity Endorsement is used by the company as a surrogate indicator. Surrogate indicator is one which is used by the consumers in order to analyse and interpret the level of quality of the product . Being a cosmetic company and dealing beauty related products, L’Oreal has always focused on creating a beauty appeal in all its advertisements. Advertisements of the company are based on the perception that the products offered by L’Oreal can make the person beautiful like the celebrity in the advertisement. In this way L’Oreal tries to cater to the social needs of the consumers including the need of belongingness. L’Oreal is aware of the fact that one of the most important elements of a successful advertisements is that it communicates the benefit to the target consumers. In this way the company is able to create positive perception in the mind of the consumers about the product being advertised. L’Oreal advertisements communicate the promises about the benefits and attributes which are important for the customers.